Since its debut in 2016, live streaming clip has exploded in popularity. In fact, 82% of people would prefer a live video over reading a social post. It offers the opportunity lớn forge a more authentic & valuable connection with audiences.

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It’s no secret that livestreaming has taken off in a major way. In fact, the total number of hours watched on major streaming platforms grew 99% from 2019 to 2020. Facebook users have eagerly been taking advantage of the popularity of live streaming. Now, one in every five videos on Facebook is live.

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In this post, we"ll walk through:

What is Facebook Live?

Facebook Live is a Facebook feature used khổng lồ broadcast real-time đoạn clip to Facebook. Live broadcasters can use this nội dung to engage their audience during moments & events that are important khổng lồ them. Going live provides real-time engagement & can help increase exposure và build relationships with your audience.

Facebook Live is a feature of Facebook that lets users livestream directly to lớn the social network platform. Viewers can react, share, and bình luận during the stream. A recording of the clip is also published to lớn the page or profile so it can be watched again later.

Why are marketers getting so excited about Facebook Live? Because it"s a fun & fairly simple way for them khổng lồ use the power of clip to communicate their brand stories and build authentic relationships with fans và followers — in real-time.

However, for such a simple concept, Facebook Live has a lot of little nuances that marketers will need to learn if they want khổng lồ get the most out of the platform. This guide will help you learn the best tricks that can make a big difference in how many people see your live broadcast, how they engage with it, and how it performs.

miễn phí Guide

The Marketer’s Guide to Facebook Live

Tell us a little about yourself below khổng lồ gain access today:

Facebook Live started as a mobile-only broadcasting feature, but now, Facebook Pages can broadcast from either điện thoại devices or desktop computers. We"ll go over how khổng lồ broadcast from mobile và desktop devices in the sections below.

How to Use Facebook Live

Facebook Live videos are public, so viewers can watch on any device where they have access to lớn Facebook but don’t need an account. Users can go live on Facebook from a profile, a Page, a group, or an event. Starting a livestream from the app versus a web browser will be a little different, kiểm tra out the instructions for each below.

How lớn Go Live on Facebook From the Facebook App

Step 1: Go lớn the profile, Page, group, or event where you want lớn go live.

Step 2: Click What’s on your mind? if you’re on a profile và Create a post if you’re on a page. This should xuất hiện the post options.

Step 3: Click Live video in the post options.


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Step 4: Tap where it says Tap to showroom a description to địa chỉ cửa hàng information about the video.

Step 5: Use the buttons on the bottom khổng lồ configure the settings & any features or tools you want khổng lồ use during the stream.


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Step 6: Tap Start Live Video when you are ready.

How lớn Go Live on Facebook From a web Browser

Step 1: On your Facebook homepage, you should see a Live or Live Video option. If you are on a profile, it will be under What’s on your mind? If you are on anything else, it will be under Create Post. The icon will look like one of these below.


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Step 2: Choose lớn simply Go live or lớn Create live đoạn clip event.

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Step 3: Then, choose details for your video. These include a start time, a title và description, who khổng lồ invite as a co-host, và various audio and clip controls.

Step 4: Click Go Live in the bottom left corner when you are ready.

Facebook Live Tools

Facebook offers a lot of features for you to further connect with your audience during your broadcast. Utilizing these tools will help boost engagement & create the best possible experience for your viewers. You can mix & match them khổng lồ serve your stream in the best way for your business.

Live Polls: You can create a live poll beforehand to share when you go live. Then, you can see your audience’s responses in real-time during the stream.Featured Links: Adding one or multiple featured links to the stream to promote your trang web or other sources.Live in Stories: These allow you to nội dung your streams directly to Facebook Stories to reach more of your audience.Live phản hồi Moderation: Manage the conversation that happens in the comments of your livestream. You can limit who is allowed to bình luận and how frequently with this feature. And, you can even choose a specific viewer to lớn also moderate comments on your behalf.Front Row: This feature allows you to lớn highlight your top fans in a special section of your stream. You can give them a special shoutout to lớn show appreciation for them while you’re live.Badges: These are a measure of how much your fans are engaging with your content. Fans can earn badges by interacting with your content, whether it"s sending “Stars” or tuning in to lớn your Facebook Live videos.Donations: Qualified pages in certain locations can địa chỉ cửa hàng a “Donate” button to lớn their live video. Nonprofits using Facebook’s payment platform don’t have khổng lồ pay a fee, so they get 100% of the donations.Live With: This is a co-broadcasting feature that allows you to lớn host your Facebook Live clip with multiple guests.Live Shopping: If you have products for sale on Facebook, this feature allows you to địa chỉ product listings lớn feature during your livestream.

For more help with going live on Facebook, check out this video! & don’t forget that a recording of the livestream is also published to lớn the platform where you went live. Having that content is great because you can tải về and repurpose it for further use.

How lớn Analyze Your Live Video"s Performance

How khổng lồ Access video clip Analytics on a Facebook Business Page

Step 1: lớn get started analyzing your Facebook Live broadcasts, head lớn the Insights tab in the left-hand column of your brand"s Facebook page:


Step 2: Select the Videos section of your analytics.

Step 3: From there, scroll down to lớn the Top Videos section and choose a video clip from that menu to look into. (Note: We didn"t have any videos posted khổng lồ the page we used in this example. If you bởi have videos, you"ll see them appear here.)


Now, let"s dive into the nitty-gritty.

The performance analytics available for Facebook Live videos are similar lớn those of normal videos on Facebook, with some neat additions.

For Pre-recorded videos: Facebook lets you analyze minutes viewed, chất lượng viewers, video views, 10-second views, average % completion, & a breakdown of reactions, comments, and shares.For Facebook Live videos: Facebook lets you analyze all the metrics listed above, plus peak live viewers, total views, average watch time, people reached, and the demographics of who watched your video.

In addition to lớn all of these static numbers, you can click into each metric to see how it changed over time when the video was live. For example, if we click into Peak Live Viewers, we"ll see this interactive graph of video clip viewers over time:

You can even see who your typical viewer was during your broadcast, based on their Facebook profile information:


Now that you"ve got the steps down, let"s get into some tips & tricks.

The last thing you’d want is to start a live video clip and then be lost. It’s live, so there are no do-overs or chances lớn start over. So, prepare yourself or your host as much as possible. Outline what the video clip will entail and follow the rest of the tips below. Also, kiểm tra out these great examples of Facebook Live videos from various companies.

There are a lot of little things you can vị to squeeze the most out of your Facebook Live videos.

1. Brush up on Facebook Live best practices.

Marketers have so much opportunity to reach a wider audience on Facebook Live, so it"s worth committing khổng lồ learning how to run a Live effectively.

In our detailed Marketer"s Guide to Facebook Live, we cover essential best practices on how to plan, run, and analyze the results of a business-run Facebook Live. Download the ebook khổng lồ brush up on these best practices.

2. Demo out live video using the "Only me" privacy setting.

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If you want lớn play around with live broadcasting without actually sharing it with anyone else, you can change the privacy setting so you"re the only one who can see it — just lượt thích with any other Facebook post.

To switch to Only me, look for the privacy settings. Then, you should see the options & be able to select Only me from this danh sách below.

3. Space out live videos with other Facebook posts.

The art of the organic reach on Facebook has changed over time, but you can still take advantage of it. A big way lớn accomplish this is to maintain a mixture of regular Facebook posts và Facebook Live videos. The live videos are the major pull, as they tend lớn garner more engagement. So, spacing them out will maximize the organic reach of all of your posts.

4. Keep reintroducing yourself.

When you first start the video, take a minute to introduce yourself và what the video"s about. But keep in mind that when you first start live streaming, you may have zero people watching. Even a few seconds in, you could only have a handful of viewers. As people find your video on their News Feeds, they"ll join in — but that means you"ll want lớn reintroduce yourself a second, third, và even a fourth time khổng lồ catch people up.

5. Make the video clip visually engaging.

You have lớn be visually engaging — not just at the very beginning of your broadcast (although that"ll be important for when folks view the đoạn phim later), but throughout the đoạn clip as more và more people join in.

The more visually engaging you can be, the more you can entice people to lớn stick around. That means keeping the camera moving and not just sitting in one place.

Not only will you get more viewers this way, but you"ll also get your broadcast ranked higher in other people"s News Feeds. Facebook started monitoring signals of video clip engagement — like turning on the audio, switching to full-screen mode, or enabling high definition — interpreting that as users enjoying the video. As a result, they"ve tweaked the algorithm so videos that people engage with in these ways will appear higher up on the feed.

6. Make it spontaneous.

What makes a live video clip special? The spontaneous, interactive nature of it. People love the ability khổng lồ interact, và they love the novelty of viewing someone in a live moment when anything could happen. In many ways, it"s the new reality TV.

These moments are what make live video special, và they"re exactly what differentiates it from scripted, edited, or otherwise pre-recorded videos. Embrace the platform. Banter is always, always good.

7. Don"t worry about mistakes or stutters.

Spontaneity works — even if your Facebook Live doesn"t go according to plan.

Let"s face it, we"re all human. & when humans and technology mix, there can sometimes be technical difficulties.

If you"re recording a live video, things might go wrong — your equipment could malfunction, you could thua your train of thought, or you could get photobombed by a random passerby. You can"t call "cut" if things happen — you have lớn roll with them và keep filming and talking.

The good news? These things help keep your broadcast human và real. If you wobble your phone while filming, laugh & call it out. If you forget what you were saying, make a joke. The key is to keep the broadcast lượt thích a fun conversation, so if mistakes happen, keep it light và keep the lines of communication xuất hiện with your viewers.

For example, if you make a mistake during your Facebook Live, ask viewers khổng lồ write in the comments if they"ve made the same mistake, too.

8. Encourage viewers to lượt thích and nội dung the video.

One of the primary ways Facebook"s algorithm ranks a post is by how many people lượt thích and giới thiệu it. The more people who lượt thích and nội dung your live broadcast, the more it"ll show up in people"s News Feeds.

But when people are watching a video, they may be more distracted from Liking and sharing it than they would a text or photo post. (That"s something the folks at Facebook noticed about clip content early on, which is why they began monitoring other clip engagement signals as well, like turning on the volume.)

9. Engage with commenters, và mention them by name.

The number of comments on your broadcast is another way to lớn get Facebook to give it a higher relevancy score, making it more likely khổng lồ show up on people"s News Feeds. So encourage your viewers khổng lồ comment, and engage with people who are commenting by answering their questions and calling them out by name. Not only will it get more people to comment, but it"s also a fun way khổng lồ include your viewers in the live experience, which could make them stick around longer.

Plus, your audience will be thrilled lớn hear you mention their name và answer their questions when you are live.

10. Have someone else watching and responding lớn comments from a desktop computer.

When you"re the one holding the camera for a Facebook Live video, it"s really hard lớn see the comments popping up on the di động screen. If the comments are coming in fast, it"s especially easy to đại bại sight of them as they disappear below the fold. Plus, you"re probably occupied by recording and entertaining viewers.

Because of this, it"s always a good idea to have an additional person logged into the primary tài khoản to monitor the comments on a desktop computer. That way, they can take care of responding so the person recording the clip can concentrate on creating a great experience.

11. Subtitle your broadcast in the comments section.

Your viewers may be tuning in và out lớn watch your video during the work day, or they might simply be watching your đoạn clip without sound. Either way, periodically subtitling the clip in the comments section is a great way to lớn keep people engaged. This also allows people who are tuning in late to catch up on what"s going on.

12. Ask viewers khổng lồ subscribe to Facebook Live notifications.

In addition khổng lồ asking for Likes, shares, và comments, ask viewers to subscribe to lớn live notifications. To vì that, all viewers have to vị is click the small, downward-facing arrow in the vị trí cao nhất right-hand corner of the live video clip post, & choose "Turn On Notifications."

You can also ask them to lượt thích your brand on Facebook, which will make it more likely that they"ll be notified of your next live broadcast.

13. Broadcast for at least 10 minutes.

As soon as you begin recording your live video, you"ll start slowly but surely showing up in people"s News Feeds. The longer you broadcast — especially as Likes, comments, and shares start coming in — the more likely people are to discover your clip and mô tả it with their friends.

Because timing is such an important factor for engagement in these live videos, we recommend that you go live for at least 10 minutes, although you can stay live for up to 90 minutes for a given video.

14. Say goodbye before ending your video.

Before you over your live broadcast, be sure lớn finish with a closing line, like "Thanks for watching" or "I"ll be going live again soon."

15. Add a liên kết to the mô tả tìm kiếm later.

Once you"ve finished the live broadcast, you can always go back and edit the description, change the privacy settings, or delete the video, just like you would any other post.

You can showroom a trackable links to the description in the post, which can direct future viewers lớn your live đoạn clip series page, the site of whatever chiến dịch you"re using the clip to promote, or somewhere else.

We hope this has been a helpful guide. We"ll keep you posted with any new developments và tips for connecting with your audience in more cool ways.

Use Facebook Live khổng lồ Its Full Potential

Social truyền thông media may have been invented for fun, but it’s grown into an essential business tool. Facebook as a social network is especially valuable for the ways it lets you connect lớn an audience, và Facebook Live is a great extension of that. Use it to the benefit of your business as a way lớn promote your product, build brand awareness, or grow your audience.

Editor"s note: This post was originally published in May 2020 và has been updated for comprehensiveness.

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